Privacy Policy

Information We Collect

When you visit efito.in, we collect information necessary to process your orders and improve your shopping experience. This includes:

• Personal information: Name, email address, phone number, shipping address
• Payment information: Processed securely through our payment partners
• Usage data: Pages visited, time spent, products viewed
• Device information: Browser type, IP address, operating system

How We Use Your Information

We use collected information to:

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Respond to customer service inquiries
• Improve our website and product offerings
• Send promotional communications (with your consent)
• Comply with legal obligations

Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share your data with:

• Service Providers: Payment processors, shipping partners, and email service providers who assist in operating our business
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets

Data Security

We implement industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to maintain the safety of your data.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your data (subject to legal obligations)
• Opt-out of marketing communications at any time

Cookies & Tracking

We use cookies and similar technologies to keep you signed in, remember your cart, understand how the site is used, and measure whether our advertising works.

• Essential: sign-in sessions (Clerk) and your cart and wishlist, which are stored in your own browser. The site cannot function without these.
• Analytics: Google Analytics, to see which pages and products people actually use. Your IP address is anonymised before it reaches Google.
• Advertising: Google Ads conversion tracking, so we can tell which adverts led to a sale. This does not tell advertisers who you are.

You can block or delete cookies in your browser settings, and opt out of Google Analytics using Google's opt-out add-on. Blocking analytics and advertising cookies will not affect your ability to shop or place an order.

Payment Information

We never see or store your card, UPI or netbanking details. Online payments are handled entirely by our payment gateway, which is PCI-DSS compliant. We only ever receive a transaction reference confirming that a payment succeeded. We will never ask you for a card number, CVV, UPI PIN or OTP — by email, phone or any other channel.